Case Studies
How the Kali Foundation shone a spotlight on the Girl Epidemic
The Opportunity
Each year, alarming atrocities like female infantide, sex trafficking and neglect claims over a million girls. This issue is an epidemic.
The Solution
Anand Mahindra's Nanhi Kali Foundation collaborated with the Strawberry Frog agency’s creative expertise. Together, they developed a scripted sci-fi short film that harnessed the power of storytelling to raise awareness and generate funding for girls' education, to serve as an antidote to the epidemic of disappearance. Written by Justin Via and directed by Indrani, the film sheds light on the crucial role of education in safeguarding the futures of girls worldwide.
The Impact
The groundbreaking project garnered widespread media coverage, receiving recognition from prestigious outlets like CNN, Huffington Post, and Forbes. The Girl Epidemic was featured on the CNN Freedom Project and CNN Interview with Quincy Jones, Indrani, and Tony Schiena, highlighting its significance in addressing gender realities and advocating for girls' education. The project also received numerous awards and selections, including the CNN Expose Award for Best Picture, Tribeca Film Festival Disruptive Innovation Award, and selections at prestigious film festivals and events worldwide.
This widespread recognition underscores the project's impact in shedding light on the urgent need for girls' education and addressing the epidemic of disappearances.
Media coverages:
CNN Freedom Project: Girl Epidemic
CNN Interview with Quincy Jones, Indrani, and Tony Schiena
Huffington Post: "Indrani's creative lens, coupled with an impassioned perspective on gender realities in India...[are] powerful and provocative."
Forbes: "Riveting, shocking and touching... Indrani's direction is brilliant and provocative!"
Awards and selections:
CNN Expose Award: Best Picture Award
Tribeca Film Festival: Disruptive Innovation Award
National Screen Institute (Canada): Official Selection
National Organization of Women (NOW): Official Selection
Harvard Kennedy School Carr Center Pride & Progress Film Festival: Featured Screening
Princeton University, Creative Arts & Humanities Symposium: Featured Screening
Lambeth Palace, UK, Global Sustainability Network: Featured Screening
Chicago International Social Change Film Festival: Official Selection
PhotoSchweiz, Zurich Switzerland: Featured Screening
University of Pennsylvania, Slought Foundation: Featured Screening
Parsons School of Design, New School for Social Research NY: Featured Screening
American Society of Media Photographers "IdeaShare": Featured Screening
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