The Opportunity

Vantage saw an opportunity to launch its UK-based liquidity service at the Finance Magnates London Summit. Being a prime platform for industry engagement, we saw the event as not only the perfect opportunity to unveil its innovative service, but also a chance to showcase Vantage’s commitment to Environmental, Social, and Governance (ESG) initiatives.

The Solution

Our team devised a comprehensive launch strategy, partnering with NEOM McLaren Extreme E. Leveraging the sponsorship of the Finance Magnates London Summit and the presence of NEOM McLaren Extreme E, we orchestrated a dynamic and multi-faceted approach to maximise exposure and engagement. We unveiled Vantage Connect, the new liquidity service, alongside the display of the fully electric SUV vehicle, ODYSSEY 21, symbolising Vantage's commitment to innovation and sustainability.

In addition to showcasing the new service, Vantage utilised the event to highlight its ESG initiatives, including partnerships with renowned organisations like UNHCR, Red Cross, and UNESCO.

The Impact

By aligning with meaningful causes, Vantage not only successfully launched its new service but also demonstrated its commitment to a higher purpose.

The event generated widespread attention, raising awareness of Vantage's new service, while bringing attention to its commitment to sustainability and social responsibility. Key stakeholder and industry influencer presence at the event provided valuable networking opportunities, enhancing Vantage's credibility within the financial services sector.

Overall, the launch of Vantage's UK-based liquidity service not only strengthened its market presence, but also solidified its reputation as a trusted broker committed to driving positive change in the financial services industry.