Case Studies
Vantage partners McLaren Racing to drive Sustainability and Innovation
The Opportunity
With the rising importance of environmental consciousness and social responsibility, Vantage, a multi-asset broker, wanted a brand facelift that demonstrates a commitment to sustainability and innovation.
The Solution
TCC facilitated a strategic partnership between Vantage and McLaren Extreme E, a renowned motorsport team, creating a ground-breaking racing series featuring electric SUVs across remote terrains in a bid to raise climate change awareness.
The Impact
The collaboration put Vantage in pole position in the global race to zero emissons, elevating Vantage as a forward-thinking, socially responsible brand. Vantage gained significant global exposure through McLaren Extreme E's races, reaching a broader audience and strengthening its presence in key markets.
By sponsoring a series focused on climate change activism, Vantage showcased a commitment to environmental responsibility, literally driving positive change. Vantage now has a compelling narrative to communicate its values effectively, fostering deeper connections with its audience while driving engagement and loyalty.
David Shayer, CEO, Vantage UK, and Zak Brown, CEO, McLaren Racing, pictured with the McLaren Extreme E 2022 race car.