Yen is a seasoned professional with over 20 years of experience in PR, branding, and corporate communications. With a background in strategic global branding, she has navigated diverse industries and multinational corporations, honing her expertise to become a trailblazer in her field. Her journey has taken her through the intricate landscapes of various markets, with a particular fluency in the dynamic realm of China.

Throughout her career, Yen has collaborated with industry leaders and pioneers, shaping and sculpting powerful brands that transcend boundaries and elevate entire industries. Her myriad experiences span everything from global banking empires and media giants to non-profit healthcare organisations, including CitiBank, Bloomberg, McLaren, SPH, MediaCorp, IHH Healthcare, Mount Elizabeth Hospitals, UNESCO and UNHCR.

Yen’s passion lies in connecting with brands and businesses that share her vision and values, which stems from her belief in the potential to shape a shared destiny for future generations.

Growing up in Singapore means Yen is natively multicultural, which is further enriched by her familiarity with China markets. She bridges cultural divides with linguistic ambidexterity, facilitating seamless communication on a global scale. Leveraging her extensive network and resources, she is dedicated to curating, connecting, and creating relationships that propel businesses and movements towards a new value paradigm. Yen's commitment to excellence and her unwavering belief in the transformative power of communication drive her to continue pushing boundaries and crafting impactful narratives that resonate globally.